October 2005, saw Funtastic launch its Interactive Entertainment Division, now based at the Madman Entertainment office in Collingwood, Melbourne. It has always been the intention of Funtastic Ltd to enter the Interactive Entertainment industry... Now that they have consolidated the business as the largest supplier of children’s entertainment products in the country, that time is now.
 
 
 

The division’s management team has the experience to service the needs of overseas Publishers and Manufacturers to maintain and build a profitable business in the Australian/New Zealand market.

Our mandate is to secure long term distribution agreements with key publishers in the console and PC categories along with the development of a range of core accessories to provide retail with a responsive and responsible partner in this fast moving category.

We believe the secret to success in the Interactive Entertainment category is to pay close attention to the Product Lifecycle Management of all our properties to ensure that we are maximising returns for all players through all stages of the cycle.

Funtastic's Interactive Entertainment business is the proud Australian distributor of the following interactive entertainment Publishers: