Dorcy Irwin was the 2005 winner of the Toy of the Year and Boys Toy of the Year (also in 2004) and has won many industry awards over the past few years.
 
 
 

Dorcy Irwin is a dominant player in electronic toys with huge success of the Wow Wee range of robotics: from Roboraptor and Robosapian in 2005 through to the current Australian success Dragonfly and Spidersapian.

Standout brands such as Shelcore, Fifi, Strawberry Shortcake and Doodle Doug are all winners for infant through to Preschool children.

Dorcy Irwin's partnership with world renowned Cranium is also key to providing fun for children and their families with their extensive range of interactive and challenging games.

Torches and batteries are also distributed with the Dorcy brand being market leader in LED flashlights and having the broadest range of outdoor lighting.